Famouser.

I’ll give you a hint, it’s M! Copywriter Andy Kadin. See if you can spot him...

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...is this video, done by Modnernista! and Psyop. We created a slick little intro that was meant to reinforce the purchase, show off the eye-blastingly good screen, and quickly teach you a couple of the basic features of the phone without being a true demo (we did some of those too in the help section). David Ciccone even covered it on Mobility Today, and in just a few days it has picked up over 44,000 views. Pretty awesome for an on-device intro video!

This kind of product development partnership was something we were really excited about: we got the chance to learn a lot more about the product than the typical agency/client relationship would have allowed for, and we're proud to say we helped make something that he consumer will experience at their giddiest of moments: the first time they power up their brand new Palm Pre. Have fun!

Update: the video has found its way to 60,000 views over the weekend, thanks to coverage on Gizmodo and TechCrunch. Thanks!!

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This week, Modernista! is releasing the first exclusive glimpses of our new Palm Pre campaign on Palm's Facebook page. I’m obviously really excited about being a part of the brand campaign for the most widely anticipated tech launch thus far this year, and what’s cool is that the work is coming out on Facebook first. We felt it was important to share this first with Palm's Facebook community of fans as a thank-you for being so supportive.

Monday and Tuesday, we'll be releasing some exclusive behind-the-scenes footage from the campaign, and on Wednesday we'll release the launch commercial <em>Flow</em>, as well as a short documentary we made on the set.

See it all here.

I worked with M ss ng P eces out of Brooklyn, NY on these teasers and documentary. They are true visionaries, and I highly recommend working with them. They’re real-deal storytellers, and gentlemen to boot.

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Not a virus, but an actual bug living in one of the creative directors’ screen. Crazy.

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Click here to download:

One_Show_Interactive_a_quick_w.zip (1040 KB)

The best thing about the Flip Mino HD is also the worst thing; it’s so small you forget it’s even there. When modernista.com was announced as the Gold winner for self promotion, I was so wrapped up in the moment that I forgot to pull out that damn camera to shoot Matt Howell as he collected the award. Take my word for it, it was a great moment. Congrats to the team that brought this project to life, especially Tim Blount, who is now an interactive AD at CP+B (we overlapped there for a month or so, small world).

Modernista! was also a finalist for Jay-Z’s ‘Brooklyn, Go Hard’, an innovative open-source video that we created for the launch of (RED)Wire. Sadly, we didn’t take home a pencil for that one, but it will be featured in the One Show book later this year. That is quite an honor on its own.

Truly, though, it must be said that the best part of going to award shows is getting to see all the amazing work from around that world that you missed. My favorite of the night: Axion’s banner ad concerts. Really innovative use of space. Funny, engaging, and well-executed.

http://www.axionweb.be/nl/bannerconcerts/

And of course, it was great to see Goodby Silverstein and Partners take agency of the year. Their interactive vision is the best in the business. Soul-crushingly good execution, and they never leave their user behind. Most impressively, they don’t just make great interactive work for one or two of their clients: they consistently do it across the board. Congrats guys, a well-deserved honor.

At the end, we were treated to a great performance by We Are Scientists. Also pretty much the only picture I managed to snap. Damn, I have to get better at that stuff.

One thing I found very interesting; the awards largely went to projects that embodied simplicity and clarity of concept. This is a welcome development to me, as I felt like this years' Webbys and SXSWi awards were a bit too focused on technical execution, and not enough on the idea or how it impacted the user. I would strongly recommend young interactive creatives out there take a good look at the winners and finalists across these three shows, and take note of the differences. To me, the One Show is the best example of great online advertising, and the winners stand as great examples of where the future of our industry lies.

For a full list of finalists (winners coming soon as well), go here: http://www.oneclub.org/os/announcement/
 

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I’m excited to say that Modernista! Is among the finalists for the CurrentTV TwitteRFP.

Here’s the final list of agencies that will move on to the next round, in no particular order:

MMB580
EVB
Modernista!
22 Squared
Stick and Move
Creature
BBH NY
Duncan Channon
McCann SF
Colle + McVoy
McKinney
McGary Bowen
Crayon
TBWACHIATDAY
Attik
Fancy
Mono

It goes without saying that we are extremely excited to be a part of a groundbreaking project like this, and we’re looking forward to the chance work against this very talented group of agencies. I have no idea what this process will involve, but we’ve been assured that it will not be a typical pitch. Amen to that. Good luck to everyone involved.

Here’s a link to the final posting: https://twerbose.com/t7958

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