One Show Interactive: a quick wrap up.
The best thing about the Flip Mino HD is also the worst thing; it’s so small you forget it’s even there. When modernista.com was announced as the Gold winner for self promotion, I was so wrapped up in the moment that I forgot to pull out that damn camera to shoot Matt Howell as he collected the award. Take my word for it, it was a great moment. Congrats to the team that brought this project to life, especially Tim Blount, who is now an interactive AD at CP+B (we overlapped there for a month or so, small world).
Modernista! was also a finalist for Jay-Z’s ‘Brooklyn, Go Hard’, an innovative open-source video that we created for the launch of (RED)Wire. Sadly, we didn’t take home a pencil for that one, but it will be featured in the One Show book later this year. That is quite an honor on its own.
Truly, though, it must be said that the best part of going to award shows is getting to see all the amazing work from around that world that you missed. My favorite of the night: Axion’s banner ad concerts. Really innovative use of space. Funny, engaging, and well-executed.
http://www.axionweb.be/nl/bannerconcerts/
And of course, it was great to see Goodby Silverstein and Partners take agency of the year. Their interactive vision is the best in the business. Soul-crushingly good execution, and they never leave their user behind. Most impressively, they don’t just make great interactive work for one or two of their clients: they consistently do it across the board. Congrats guys, a well-deserved honor.
At the end, we were treated to a great performance by We Are
Scientists. Also pretty much the only picture I managed to snap. Damn,
I have to get better at that stuff.
One thing I found very interesting; the awards largely went to projects that embodied simplicity and clarity of concept. This is a welcome development to me, as I felt like this years' Webbys and SXSWi awards were a bit too focused on technical execution, and not enough on the idea or how it impacted the user. I would strongly recommend young interactive creatives out there take a good look at the winners and finalists across these three shows, and take note of the differences. To me, the One Show is the best example of great online advertising, and the winners stand as great examples of where the future of our industry lies.
For a full list of finalists (winners coming soon as well), go here: http://www.oneclub.org/os/announcement/
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