I’m digging this interactive video for Cold War Kids that is currently on mtv.com. The experience is simple: four band members playing four different versions of the song I’ve seen enough. Click the colors to swap out the songs, click the members themselves to mute / unmute their tracks. Clicking on ‘fan favorites’ quickly reveals two distinct versions of the song, as created (unknowingly) by the viewers. There’s even a (very) simple facebook app that lets you stream the four different versions on your app page.
I love it when bands aren’t so precious with their product; allowing people to participate in the experience of creating music is a great way to connect more deeply with an audience. Radiohead and Arcade Fire have done this with tremendous result, and its nice to see younger bands following in their technological footsteps.
Some more interactive videos:
Arcade Fire ‘Neon Bible’ http://www.beonlineb.com/
Arcade Fire ‘Black Mirror’ http://www.rorrimkcalb.com/
Radiohead ‘12 Cams, Create Your Rainbow’ http://www.rorrimkcalb.com/
Radiohead ‘Remix’ http://radioheadremix.com/
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